Since the beginning of time, humanity has never ceased to evolve, nor stopped pushing the boundaries of capability, capacity and productivity. Although actual progress was painstakingly slow for centuries on end, it began accelerating incrementally this past century to finally reach the outstanding speed it has achieved today. The rate of progress is such that change has become the new constant; and with change, comes the need for adaptation. The story behind this white paper reflects just one of these particular adaptations, which, being at the heart of business management is unavoidably changing the core focus of companies striving to adapt to today’s digital realities.