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NPD Prototyping: Benchmarking the People Behind the Products

Successful new product development (NPD) projects start with a great idea and are executed with the right plan. Pooling resources and sharing information among stakeholders are as critical to the success of an NPD project as the project itself. The effective resource planning at this stage will serve as a benchmark to what resources will be required when moving to full production, as well as the organization’s ability to deliver on its expectations.

In this paper, I will be focusing on the impact resources have on the prototyping stage in new product development projects and the future role project stakeholders can have on the final results of a new product’s success or failure. 

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