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NPD Product Launch: Delivering the Product to the People

Typically New Product Development (NPD) projects are recognized for their rigorous gated process that ensures every step in the development cycle passes stringent criteria and scrutiny by all parties responsible for a product’s success. Moreover, at the heart of every successful NPD project lies a talent pool and leadership with a vision and objectives that not only need to be met, but more importantly accepted by its consumers at the end of this process.  With this in mind, it is crucial that the project activities and input of the project team and stakeholder’s are aligned with the overall vision of the project.  The product launch stage of NPD projects is critical in that it takes a working prototype and makes it available to consumers.  It’s the stage where a product will make its debut and prove its performance in the marketplace. 

In this paper, I will be focusing on the impact people have on the successful launch of a new product and the important role the effective planning of people and the projects they serve can impact a new product’s final acceptance in the marketplace.

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