From R&D to Customer Service, effectively serving the Value Chain is an integral part of an organization's success when bringing new products to market. The fact is, many organizations run their New Product Development (NPD) projects in siloed environments not taking into account all of the elements that can impact a product’s success. NPD projects do not only live in the world of marketing and engineering. NPD projects in many cases need to incorporate the strategic objectives of executives, the demand of customers and the bottom line of operations and finance in order to realize their success.

When evaluating Genius Project, we found that it had a great balance between price and available functionalities.The solution is highly customizable to fit one's reality and integrates seamlessly via an open API. They display an excellent knowledge-base via a combination of their experts and web content.

The main reason for selecting Genius Project can be attributed to the first class service delivered by the Genius team confirming that we can build a long standing partnership with a trusted advisor, rather than just a transactional supplier/customer relationship.
Another big factor in selecting Genius Project is the fact it delivers 90% of what we need today out-of-the-box and has the scalability and flexibility along with its technical team to meet our future needs. In addition, Genius Project's user-friendly GUI is nice, clean and easy to follow with direct terminology and menu options that can adapt to our business.