Project Porsche 911: Where the rubber meets the road

19 November 2012
Porsche 911 Genius Red

Although the Porsche 911 will celebrate its 50th anniversary in a few months, it definitely doesn’t look its age!  It is an absolute classic among sports cars and its timeless design never goes out of style.  In the world of Project Management, the Porsche 911 is certainly a flagship project.  According to German magazine “MotorKlassik” only 10 prototypes were built prior to its release in September 1963.  This fact alone, is almost unbelievable, compared to today’s mass-production manufacturers who can burn through 100s of prototypes before a product launch.

iPhone technology proves it can take 40 years to become an overnight success

11 May 2012

In a world where innovation moves at the speed of light, most of us take for granted of the many great innovative NPD projects that have improved and changed the way we live.  The truth is many NPD projects sustain battle scars from years, and in many cases decades, proving their worth and/or acceptance for their intended audience. The reality is 90%-95% of great innovations initially fail.  In fact many great innovations were created by technologists and inventors who had no concept of market acceptance or the desire to fill the need of a particular audience.  Moreover, even in the […]

Get your Pair of Adidas for $1! Process Improvement in your Projects is about the Journey, not the Destination

28 November 2011

In our current global economy consumer products are dropping in price due to the maturity of organization’s that are schooled in the ability to leverage the best and cheapest resources around the world every point in the manufacturing process.   In recent years we have seen remarkably low priced items seen with the launch of Tata’s Nano car retailed at $1900 and now Adidas’ recent announcement of launching a $1 running shoe aimed at India’s growing population.

The Pet Rock Made Sense: NPD Projects Need to Benefit from the Entire Value Chain

4 June 2010
Pet Rock

In 1975 Gary Dahl was sitting at a bar listening to his friends complaining about their pets.  This mundane incident led Gary to inventing the Pet Rock that would make him an instant millionaire in a span of 6 months.  At face value, it would seem Gary had a stroke of luck with coming up with the right idea at the right time.  But the reality was, Gary Dahl did more than just come up with a clever concept. As an Ad Exec by profession, Gary understood that there was much more to his project’s success than just executing on […]